Goizueta Business School, Emory University Essay Analysis 2017 – 2018

September 15th, 2017

| Last Updated on April 6, 2021

Welcome to this article in which I will tell you what you need to know about the Emory MBA program, and the Emory MBA essays for the application season, 2017-2018.


Let’s discuss the features of the Emory MBA program. Over the last few years, CrackVerbal has sent many students to the program, and we can help you from our experience.


First, the school offers a one-year program as well as a two-year program. All of you who are looking at a one-year program in the US must certainly look at Emory.


Second, Emory has a university attached to it. What people don’t realize is it’s not just an MBA school that you’re going to but a school that has a university eco-system that is attached to it. For example,  the hospital at Emory. If you remember the Ebola virus, there were two American doctors who went to Liberia and when they came back to the US with Ebola, they were actually treated in Emory. They were the first cases in which Ebola was treated successfully; guess where it happened? In Emory. It’s not just the MBA school but also the university system that you should look at. One more thing about Emory is the location. It’s situated in Atlanta. Atlanta is one of the southern states, and a huge hub. In Atlanta, you have Coke, whose CEO, by the way is after whom the college has been named, the Goizueta School of Management. You also have AT&T and a bunch of other companies in Atlanta. If you are looking at an MBA program, my advice is to stick to a program which is near a large city so that your employment chances go up.


That’s pretty much everything you need to know about the program.



2017-2018 Emory Goizueta MBA Deadlines


Round 1

Application Deadline: October 6, 2017

Notification Date: December 1, 2017

Deposit Due: December 22, 2017


Round 2

Application Deadline: November 17, 2017

Notification Date: January 26, 2018

Deposit Due: February 23, 2018 (International & One-Year) / April 18, 2018 (Domestic)


Round 3

Application Deadline: January 3, 2018

Notification Date: March 9, 2018 (Domestic) / March 16, 2018 (International)

Deposit Due: March 30, 2018 (One-Year) / April 18, 2018 (Two-Year)


Round 4

Application Deadline: March 9, 2018

Notification Date: Rolling (One-Year) / May 4, 2018 (Two-Year)

Deposit Due: Upon Notification (One-Year) / May 15, 2018 (Two-Year)




Emory Goizueta MBA Essay Analysis 2017-2018


Essay 1


Define your short-term post-MBA career goals. How are your professional strengths, past experience and personal attributes aligned with these goals? (300 words)


If you look at it, it may not be necessary to start with your goals. You could also give a quick summary of what you have done until now. This does not mean regurgitating what is on your resume, this is not about what is in your application form. It is more about your own personal journey and has to talk about your professional strengths, your past experience, and your personal attributes. You write maybe 100 to 120 words on this and then you get on to the second point which is on what you want to do from where you are. Talk about where you have reached in your career, and then the natural progression to get to the next part. While writing about the short term post MBA goal, remember to write down details of the function, the industry you’re going to work in, and the geography you’re going to be at.Try to list a couple of companies, and specific programs within the company that you would like to apply for. Ensure that you do your research. One thing that could kill you is, picking a short term goal that is improbable. Something that will not fit with your background. You need to make sure that the goal is aligned to what you have already done, and if there is a slight change, you need to justify why you are equipped to handle that change.


That’s pretty much 300 words. You can use about 100 to 120 words talking about yourself, and another 150 words talking about the short term goal in detail, and then you have 30 to 40 words, which you can use for an introduction and conclusion. Make sure that the introduction and conclusion are fairly strong so that you have a packed essay.



Essay 2


The business school is named for Roberto C. Goizueta, former Chairman and CEO of The Coca-Cola Company, who led the organization for 16 years, extending its global reach, quadrupling consumption, building brand responsibility, and creating unprecedented shareholder wealth. Mr. Goizueta’s core values guide us in educating Principled Leaders for Global Enterprise. Provide an example of your leadership – professional or personal – and explain what you learned about yourself through the experience. (300 words)


This is a leadership essay. You’re looking at principled leadership. What you need to pick is something where you went above the circle of concern. This could be a time when you were supposed to do something but took the initiative, the ownership of going beyond that. It could be very small. The question says “Professional or personal”. So it may not be work. One mistake a lot of students do is talk about something that is run of the mill. They say something like, “I was doing this, and my manager quit. We weren’t able to find a replacement, and I took a step-up responsibility, led the team, and executed the project.” Well, the problem with this story is that it is very common.


Write something that is unique. Something that gives me an insight into who you are, and also something that tells me more about your leadership style. Are you a consensuc building leader? Are you a leader who believes that taking affirmative action? Is that what differentiates you?


Whatever the reason be, you need to first talk about your background, the situation you were put in because that is very important for you to talk about what you did. In the second part, you can talk about the actual action that you took.


So you have the background, your action and third, you need to talk about what you learned. If you look at the essay, it clearly says “What have you learned about yourself through the experience?” What are the takeaways? You could say “Before I went into that situation, I did not know certain aspects of leadership but then, I got to know about them”. You need to tell them what you learned about yourself.


Let me give you an example. One of our students who got into Emory a few years ago had written this story. He said that when he was in his hometown, he managed the Ganesh Pandal, which is a religious thing that happens every year in India.  We install an idol, and for about a week or so there are a lot of activities around the occasion. He volunteered to be the President of the local association. On the face of it, it looked very simple because in his corporate life he had dealt with managing projects. He thought, “how hard can it be?”


In that one week, he learned everything from accounts to logistics to supply-chain to all kinds of corporate management jargon. The student said that whatever he needed to know about management, he learned through that experience. Earlier, he had a very different view on leadership. He thought leadership was where you work without variables changing too much. He realized that leadership is about making a decision when you don’t have enough information. He became a lot more comfortable making decisions even when he did not have all the information at his disposal. The student spoke in a very touching way about how he grew as a person.


As you can see, this is a very simple example but you can think of something that has happened to you, and write about it. Again, don’t restrict yourself to only professional experiences; even personal experiences will count here.



Essay 3


Complete one of the following statements. (250 words)

• I am passionate about…

• The best piece of advice I’ve received is…

• The best day of my life was…

• A personal goal I want to accomplish is…


I am passionate about…


They are not looking at the “What”. The mistake people do in answering this question is they talk about the “What”.


The best piece of advice I’ve received is…


They don’t want to know just what the advice was. They want to know other things like when did it happened. You can say, “Initially when I heard this advice, I was not very receptive. My father gave me this advice when I was going to college and I never bothered about it, but when I started working, his words came back to me, and I realized how true it was and now it is the founding principle behind what I do.”


The best day of my life was….


Maybe it is the time you got married. The idea here is not to just talk about the act but what went behind it. Maybe you got married, both the sides did not agree, and you had to go through a lot of personal hardship and that’s when you realized your emotional strength, the core that you have, and THAT was the realization.


The more important thing here is the “Why” and not the “What”.


A personal goal I want to accomplish is…


Here, don’t just talk about your personal goal but tell them why it is your personal goal, and why not any other goal. Maybe you want to start your own orphanage. Why? Maybe when you were a child you went through something, or maybe a personal experience you have observed that deeply affected you. They really want to know you as a person.


Students come and ask me, “which is the better response?” There is nothing like a better response. Whichever statement you pick, after you have written, they should be able to look at it and say, “Is this a person that I would like to meet in person? Would I want them in my school?”. That’s the kind of question you need to ask yourself after you have written your statement.



Essay 4


Share with the committee and your future classmates a fun or noteworthy fact about you. (25 words)


This is the shortest essay with 25 words. People usually say “What do I write?” Again, don’t think of this sentence as something that is going to have an impact on your MBA. Just say something that makes people say, “Hey, this guy is interesting”. I’ve had people who have talked about all kinds of things. One student talked about the way he is addicted to solving Sudoku first thing in the morning.People have spoken about how a special sweet that they make is something that is their specialty because they put cinnamon at the end. Talk about things like this; people don’t really care. Make it fun, make it frivolous. Don’t get serious in this essay.


So I hope you got all the information you were looking for, and you have some sense of what you need to be doing for the essays. Just one point over here is that you have the usual optional essay. In this essay, you can talk about any gaps in your academics or in your work experience. You also have the re-applicant essay, which essentially is about your short term goals.


Optional Essay


If you have additional information or feel there are extenuating circumstances which you would like to share with the MBA Admissions Committee (i.e. unexplained gaps in work experience, choice of recommenders, academic performance issues or areas of weakness in application). (250 words)


For this question, make sure that you’re talking about something different, and not repeating what you’ve already said the first time. Talk about the delta progress that you have made.


I hope this video was useful to you. If it was, and if you need us to help you with your application to Emory, please go ahead and click on the link below.