Not sure your profile is strong enough for the schools you want? Get an honest read before you spend a cycle on the wrong list.
Profile evaluation, school selection, essays, recommendations, resume and interviews for MBA and masters (MS, MSc, MIM) applicants, in India and worldwide.
"I had a decent GMAT score but could not figure out how to present my story. Shreekala helped me see what was compelling about my background that I had taken for granted."
"The essay feedback was brutally honest in the right way. No sugarcoating. Every draft came back with a clear reason why something was not working."
Students admitted to
Engineer or IT professional. Five years of experience. Strong GMAT. Career switch goal. Admissions committees read hundreds of these. Without a story only you could tell, a 735 GMAT will not save you.
A list built on rankings, not fit, wastes your one best application cycle.
First drafts tell the committee what happened. The best essays show why it mattered and why this program is the next step.
About 40% of an application (school research, resume, story, early essay thinking) does not depend on your score. Deadlines do not wait for it.
The process is structured, but the output is personal. Every step of our MBA admissions consulting process is built around your specific profile, target schools, and post-MBA goal.
An honest read of your profile against your target schools: which are realistic, which are reaches, what to fix before you apply.
We interview you in depth, surface the moments and decisions that make you distinct, and build one narrative across every essay and your resume. You write. We give specific feedback until it lands.
Mock interviews with AdCom-style questions, video feedback, and pressure tests on the follow-ups that trip most candidates.
In July 2024, Crackverbal co-founder Arun Jagannathan appeared on Stanford GSB's Grit & Growth podcast. He discussed how entrepreneurs can navigate the AI revolution, drawing on how Crackverbal uses AI in test prep and admissions.
Read the Stanford feature
Shreekala has spent 15+ years as an MBA admissions consultant helping applicants move from uncertain profiles to confident, coherent applications at M7, ISB, INSEAD, and top European MBA programs. Her process starts with listening. She helps you find the parts of your story that are genuinely compelling and builds the application strategy around those: not around a template.
She does not write your essays. She helps you understand what the committee is actually reading for, and works with you until your voice carries that clearly.
| Crackverbal | Generic Consultant | Self-Applying | |
|---|---|---|---|
| GMAT prep and MBA admissions consulting under one roof | ✓ Seamless continuity | ✕ Test prep separate | ✕ Two vendors |
| Named, bookable senior mentor | ✓ Shreekala Kurup | ~ Varies by firm | ✕ None |
| School selection strategy (ISB vs M7 vs Europe) | ✓ Different playbooks | ~ Generic approach | ✕ Research burden on you |
| Story mining through in-depth interviews | ✓ Hours of deep work | ~ Brief intake form | ✕ Not available |
| MBA interview coaching with mock interviews and video feedback | ✓ Included in full package | ~ Add-on cost | ✕ Not available |
| Featured on Stanford GSB’s Grit & Growth podcast | ✓ Co-founder appeared (July 2024) | ✕ | ✕ |
No. Writing essays for applicants is both unethical and counterproductive. If the voice in your essays is not yours, the interview exposes it immediately. What we do is work through the story structure with you, give specific feedback on why a draft is not landing and what to change, and push back on vague or generic writing until you arrive at something that sounds authentically like you. You own every word. We make sure every word is doing its job.
The first step is a free profile evaluation. We assess your GMAT score, work experience, and goals against your target schools. If we believe your expectations are not aligned with what is realistic, we will tell you that honestly. We only take on applicants when we see a credible path to success. That policy protects our track record, but more importantly, it means you do not spend time and money on an application cycle that was never going to work.
Yes, and starting early is usually the right move. Around 40% of the application (school research, resume shaping, story identification, and early essay thinking) is independent of your test score. Starting these before your GMAT is final means you are not rushing through the parts that actually need time. When your score arrives, the application is already 60 to 70% done.
ISB requires a completely different approach from a two-year US MBA. The one-year format means the application focuses heavily on lateral career clarity and readiness to contribute from day one. Global programs, particularly US and European schools, prioritize long-term career vision, diversity of experience, and cultural fit. We match you with a school-specific strategy for each, not a single essay structure applied across all of them.
Yes. Crackverbal's admissions consulting covers masters programs (MS, MSc, MIM) as well as the MBA.
Mock interviews using real AdCom-style questions for your target schools. We record sessions and review body language, pacing, and delivery alongside content. Behavioral questions are drilled using structured frameworks so your answers are specific and grounded. We also run pressure tests with challenging follow-up questions to prepare you for interviewers who push back. The goal is to walk in having already handled the hardest version of each question.
Our MBA admissions consulting service covers four areas: MBA profile evaluation and school selection strategy, story mining and MBA essay development including statement of purpose guidance, letter of recommendation guidance, and MBA interview coaching. Most applicants take the full package. Some come to us for specific components like essay review, interview prep, or a one-time profile evaluation.
We work across all tiers. ISB admissions consulting, M7 MBA applications including Stanford and Wharton, and European programs like INSEAD and LBS each require a different approach: different essay prompts, different evaluation criteria, different cohort profiles. We do not use a single template across schools. Each application is built around what that specific admissions committee is looking for.
Tell us your target schools and goals. We tell you where you stand and what it will take.
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